SERVING OTHERS
What is Basket Brigade?
Basket Brigade is an annual event inspired by Anthony Robbins and his teachings around unconditional contribution and fundraising. The recipients of the baskets are people like you and me, who just happen to be in a place where they’ve been dealt a very difficult hand. So once a year, every year, on the 23rd December, hundreds of volunteers in London come together to give unconditionally to their community.
In 2013, over 600 volunteers created 3,000 Christmas baskets delivered to families facing difficulty that year — feeding around 12,000 less fortunate people in a single day.
Imagine the pressure and sadness many families feel at Christmas. Now imagine their reaction to a stranger appearing on their doorstep with a basket full of food and seasonal goods — accompanied by a card which reads: “This basket comes to you from someone who cares about you. All we ask is that you take care of yourself well enough to be able to do this for someone else someday.” Signed, “A friend”.
How can you get involved?
There are many ways to contribute — from packing and driving on the day, to fundraising and coordinating operations. Many people even bring their families down to join the party atmosphere.
One year I knocked at the house of an old, frail lady called Jane, who was living on her own. She suffered from severe cataracts and started to cry as we delivered her hamper, saying she had never received a Christmas present before. It was a very emotional moment for us all, and wonderful to know we’d brought a little Christmas cheer to her life. I’d recommend everyone do it at least once.
Find out more and volunteer: basketbrigade.org.uk
Get in touch
I’d love to hear from you
Every message lands with me personally. Whether it’s about your own situation, a loved one, or a professional enquiry — start the conversation. I read everything, and I reply myself.
